How to brand the crisis. Sarah Banet-Weiser explains using the famous super bowl ad of Chrysler. She mentions the ad is about three things:

1. Rebranding the city of Detroit;
2. Rebranding Chrysler;
3. Rebranding capitalism;

Chrysler was one of the big American automobile companies and also one of the first companies that asked for bail-out money. She points out it’s both cynical and hypocritical. Not only because they spend 9M dollars after asking 15B in bailout money, but also that the automobile industry in Detroit has discouraged the diversification of the economy which caused everybody losing their job.

View the whole documentary here.

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