Sure I undestand your design fascination for the Apple products. But it’s not only Johnny (Jonathan Ive, the head of design of Apple) that started all this design fuzz. Apple actually followed Dieter Rams in his design principles. Which I would like you to refer you to in this fragment. He’s the one that actually founded the principles Apple’s and many other designs are today based on. Have a look. The trailer of objectified can be found here.
